Web Design 101 – The Basics of Usability, Colours, Layout, and Usability Tests

web design

If you’re unsure of where to start with your web design, read this. You’ll learn the basics of Usability, Colours, Layout, and Usability tests. After reading this article, you’ll have a clear idea of what to focus on when designing a website. This article will walk you through the different steps you should take to create the perfect website for your business. Then, you can start implementing your new design!


The usability of a website is a fundamental component of its overall design. Whether a web page is intended to be used by a single user or by a large number of users, it should be designed in such a way that it minimizes wasted time and maximizes user satisfaction. The goal of web usability is to provide a user with a pleasant experience by minimizing the amount of time it takes to complete tasks and to adapt to new features. This includes eliminating roadblocks, presenting clear and simple messages, and ensuring that users can find information quickly and easily.


A good website layout can lead to the success of your company. Visitors who cannot find information easily on your website are unlikely to search further. While some people shop online, most people simply use the Internet to find information they need. A smart layout will lead the user to the information they need in a short amount of time. However, a bad website layout can turn away potential clients and give your company a negative first impression. In addition to considering your audience, you should test every aspect of your website to ensure that the layout is effective.


Using colours in web design can do more than justĀ http://callawebdesign.com make your site stand out. They can trigger emotional responses and improve user experience, which will ultimately increase conversion rates. Colours help guide visitors through the content on your site, building a content hierarchy and focusing attention on key information and calls to action. Software giant HubSpot, for example, publicly shared the results of an A/B test using different colour schemes for different sections of their site.

Usability tests

The usability of a website is one of the most important factors that affect its brand reputation. Most visitors judge an organization by its website, so poor functionality can negatively affect the brand image. There are several ways to conduct usability tests, depending on the focus of the project and the desired metrics. Several usability tests are conducted on-site by researchers who observe and evaluate the participants. They can also use a computer-assisted design (CAD) program to generate testing scenarios.


There are many ways to incorporate SEO in web design. A great design is one that creates an enjoyable user journey, and SEO is one of the best ways to facilitate that journey and attract high-intent leads. SEO is a vital component of a website’s design, as it helps to create content that is optimized for variations and integrates with the user journey. For example, a good web design will focus on user experience, with clear navigation and quality imagery, a fast page load time, and a simple layout. Search engines always reward quality design, so it is important to consider how mobile users interact with your website.