How to Use Social Media to Market Your School to Prospects

Social media is one of the best places to market your school online to prospective students. But it can also be difficult to know where to start and what types of content work best for your school.

When planning your school’s social media strategy, it’s important to decide what your goals are for using social media, and how you’ll measure success. This will help you focus on the most effective platforms and types of posts.

YouTube: With more than 1 billion hours of content watched every day, YouTube is a great place to share video content. It’s a free platform that can be viewed on any device, so it’s a great way to reach a large audience quickly and easily.

Twitter: A platform for short-form text posts, Twitter is a good choice for higher education marketing, especially if you want to connect with other schools and education professionals.

Facebook: With a huge number of users, Facebook is a fantastic place to promote your school and keep current and potential students engaged with your message. You can also use Facebook ads to reach new audiences.

TikTok: Currently the #1 most downloaded app on the app store, TikTok allows you to make and share short, fun videos with your followers. This type of content is popular among teens and young adults, so it’s a great way for your school to break through to them.

Creating viral content on social media is a must for any school marketer, and it’s especially important for higher education. Posts that go viral can earn millions of reactions, shares and comments – so it’s important to make sure your content is engaging enough to get people involved with the conversation.

Answering questions: Today, people search for information on their phones within seconds – so it’s crucial to be able to answer student queries on your social media. If they don’t find the answer within a few clicks, they’ll likely give up entirely, and this can be devastating for your school’s reputation.

Encourage students to create their own content on your social media: millennials and Gen Z are more likely to trust user-generated content than anything else, so it’s a must for your higher ed brand.

Showcase your school’s unique selling points (USPs) on your social media: It’s a great way to build a strong brand identity and stand out from the crowd. So, whether it’s an exclusive sports program, an amazing campus location, or a cutting-edge research facility, promote those aspects of your school’s offer to ensure that you’re top of mind for interested families.