Using Instagram hashtags can give you many benefits, from expanding your audience to engaging in trending conversations. In this article, I’ll share five ways to use hashtags to make your Instagram content more visible and shareable. Whether you’re a business owner or a hobbyist, hashtags can help your content be seen by more people. By using these hashtags, you can engage in a variety of conversations on Instagram and learn new things about your industry.
Using hashtags to expand your audience
If you’re trying to expand your audience on Instagram, using hashtags is a great way to do it. These simple terms indicate to users and algorithms that your content relates to a particular category or topic. Not only do they make your content easier to find, but they also increase your chances of reaching more users. Use hashtags wisely so that your content will be seen by the right audience. Here are some tips to use hashtags to increase your audience:
First, research hashtag popularity. Popular hashtags will increase your reach and reduce the likelihood of being spammed. Be sure to use them at the beginning of a caption or first comment. You should also research hashtag availability before you create your own. The best hashtags to use are those that are relevant to your audience and do not look spammy. Also, make sure to use them in a way that provides real value to your potential clients.
Creating a call to action with hashtags
Incorporate your hashtags into your content. Creating a call to action with hashtags is an excellent way to drive active engagement with your posts. One example of a successful CTA is Nike’s #NikeFree. This hashtag challenges the social stigma around some medical conditions. It also promotes healthy living, including mental health. The key to successful hashtag marketing is finding your niche. Big brands like Microsoft understand that Instagram is for creatives, and they use hashtags to highlight their creative endeavors.
The challenge is knowing how to incorporate a call to action into your copy. When creating an Instagram caption, consider adding a power word to encourage a reaction from your customers. Choose words that evoke a response from your customers, such as “like,” “follow,” or “follow” to encourage them to take the action you desire. If your caption includes a call to action, use a specific color. Popular brands often use the same color throughout their content to encourage consistency.
Using hashtags to discover other hashtags
You may have noticed that your post is not being discovered by many people unless you use the right hashtags. The hashtags used on social media networks such as Instagram are words and phrases that are preceded by the “#” symbol. If you click on one, it will open a page containing related hashtags. But how can you discover them? These are just some of the questions that you may have while using hashtags on Instagram.
The easiest way to discover new hashtags on Instagram is to use the search function within the Instagram app. Just type in a keyword or phrase and then click “search” to see how many other people are using it. If there are very few posts using that hashtag, consider replacing it with another popular one. Likewise, you can check how many people use the hashtags similar to yours. Once you’ve found the perfect hashtags, you’ll have a great deal of options for your posts.
Using hashtags to engage in trending conversations
Using hashtags on Instagram is an excellent way to engage in trending conversations and grow your audience. It’s important to note, though, that hashtags can mean different things in different contexts. To avoid a misstep, make sure to double-check your hashtag before finalizing your post. Luckily, Jawbone’s hashtag mishap didn’t ruin their entire campaign. Listed below are some tips to make hashtags work for your brand.
First, research hashtag usage. Most hashtags on Instagram are geared toward topics and conversations. To maximize engagement, research which hashtags are relevant to your target audience. For example, a hashtag for mental health may have a positive impact on those who are struggling to overcome social stigmas associated with certain illnesses. Second, use hashtags that are relevant to your brand. For example, the Coca-Cola #ShareACoke campaign leverages the power of fun CTA.
